We used to be one of the few holdouts regarding cable. These days I think that a lot of young people (and maybe some older ones) are also taking a step back from cable television, because they're trying to save money and cable has become so expensive that it's a bit of a luxury item. There are, admittedly, some shows I wouldn't mind seeing, but since we don't watch a ton of television, it's not cost effective for us.
Other people seriously dislike the way cable is bundled. Funny or Die did a cute video demonstrating what it would be like if other things in life worked the same way cable does.