Saturday, March 1, 2014
Advertising That Gets Our Attention
Ads have become so sophisticated that it takes a lot to get people to do a double take. I think this one does the trick. This is an ad for hair care products (in Sweden). The technology enables the ad to recognize when a train comes in, and the woman's hair blows around as if the wind from the train is the culprit. Pretty clever!
Apotek Hjärtat - Blowing in The Wind from Ourwork on Vimeo.